The format
Each video is built around one question. Some ask for an opinion. Some ask people to taste, try or guess. The answers are short, so the videos are short and made for a vertical screen.
- Quick on-street questions
- Taste tests and first reactions
- Would you try it, would you buy it
- Price guesses and local favorites
Step by step
- 1. Question: we write one open question. No leading words.
- 2. Crew: one interviewer and one camera person go out on the street.
- 3. Ask: we invite people to take part. A no is a no.
- 4. Release: before we film, each person signs a release on a phone.
- 5. Film: the reaction is recorded as it happens.
- 6. Edit: we cut for a short vertical video with captions.
- 7. Label: if a brand is involved or anyone got free product, the video says so.
Real reactions, not scripts
Nobody is told what to say. We do not edit a reaction to mean something it did not. If we use a product, people react to the real thing.
Where to watch
Street React is new. Our first videos are not out yet, and we have no social accounts to link. Coming soon. When they exist, they will be listed here and on the home page.